It was just announced that a new Britney Spears experience is coming in January 2020 to Los Angeles. The Zone, a pop-up and retail shop, will celebrate the iconic career of Princess Britney!
The Zone will have 10 rooms of exhibits based on Britney's most memorable music videos — think high schoolandMars — and a custom commercial airline attraction à la “Toxic.” Then there’s the “Circus”-inspired features, like a 40-foot tightrope photo walk, a live ringmaster, and a tarot card reader. Fun memorabilia and signature items throughout the venue.
"The Zone" will also include a retail storefront with five different merch collections including “Britney Army,” “Work Bitch,” “The Zone Collection,” “Britney Bitch,” and “Pride Collection."