Sour Patch Kids is giving away up to $25,000 to pranksters.
The brand wants to bring "mischievous fun" back to its favorite holiday after it was canceled last year due to the coronavirus pandemic. The popular candy brand set up a "Sour Patch Prank Fund" to inspire its customers to partake in "fun but safe pranks."
The company will reward fans with not only cash, but sweet candy prizes as well. To earn a prize, you have to share your prank video on TikTok. It will randomly select 25 lucky winners to be awarded one-thousand-dollars. Another 100 participants will win free candy.